Starting from mid-2025, ETAP officially introduces the ETAP Subscription model, marking the transition from the perpetual license to the annual license subscription model.
This new model enables organizations to use ETAP more flexibly and efficiently. Instead of making a large one-time investment to own a perpetual license, companies can now subscribe annually to access the full range of ETAP features, always stay up-to-date with the latest version, and optimize their initial investment costs. As a result, users can easily adopt advanced electrical system simulation technology while maintaining flexibility throughout implementation and operation.
This transformation also brings significant improvements: Unlimited Bus modeling, anytime-anywhere accessibility, and dedicated support from ESEC – the authorized representative of ETAP in Vietnam – throughout installation, training, and technical operations.

The ETAP PS platform now includes three flexible subscription tiers: Launch, Grow, and Scale, tailored to meet the needs of organizations of all sizes – from SMEs to large industrial enterprises. Among these, ETAP PS Launch is the optimal starting point for businesses seeking to digitalize their electrical systems at the most affordable cost.
Before the subscription model was introduced, many companies – particularly SMEs in the industrial and energy sectors – faced challenges adopting international-standard simulation tools due to high initial software investment. Many engineers still relied on manual calculations or less accurate tools, leading to design inconsistencies and reduced operational efficiency.
To address these challenges, ETAP PS Launch was developed to eliminate such barriers. With a subscription starting at just around VND 10 million per month, businesses can immediately access professional electrical design and simulation tools, enjoy continuous software updates, and experience unlimited Bus modeling.

With the rapid evolution of software solutions worldwide, ETAP’s adoption of the annual subscription model opens new opportunities for Vietnamese companies to access world-class tools more easily and flexibly. By removing the barrier of upfront costs, professional electrical simulation becomes more accessible than ever – helping companies improve design accuracy, optimize operations, enhance professional credibility in bidding, and align with the ongoing digital transformation trend in Vietnam.
In Vietnam, ESEC (East Sea Energy Environment Co., Ltd.) has been the official authorized representative of ETAP since 2014. With over a decade of experience in implementing ETAP solutions nationwide, ESEC is proud to be a trusted partner for engineering consultancies, EPC contractors, and industrial manufacturers in adopting ETAP for electrical system design and optimization. ESEC’s partnership ensures not only access to global technology but also localized technical support that is fast, reliable, and tailored to Vietnam’s industry practices.

As the industrial and energy sectors continue to evolve, ETAP PS Launch stands as the ideal starting solution for companies seeking to take charge of their digital power system transformation – proactively, professionally, and efficiently.
Start your digital transformation journey today with ESEC – Request consultation and receive the most comprehensive ETAP Subscription information package!
BD & MKT



